Page 84 - Annual Report 2016 EN

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CORPORATE SERVICES

A new strategy

In 2016, the Corporate Services division, including the Corporate
Communications, Human Resources, Translation, Organisational
Development, Office of the General Counsel, Operations and
Information Technology departments, embarked upon a new strat-
egy envisioned to drive the division to a new phase of continuous
improvement.
With operational excellence at the heart of the division, key objec-
tives revolved around the standardisation and streamlining of
processes and policies, the adoption of best practice in areas of
new development, the growth of the Al Masar learning and devel-
opment programme, and driving a culture intent upon creating the
very best organisational support services in Qatar and the region.

WOW is the name of the new Corporate Services division strategy,
as well as an acronym that stands for the divisional values: Wel-
coming culture, Outstanding practices, and Wealth of Innovation.
Three WOW goals and objectives provide the indicators against
which Corporate Services teams now measure their progress:
• To achieve international accreditation, recognition or an indus-
try award within three years;
• To create a notable customer satisfaction index within three
years;
• To create a platform of innovation for organisational efficiencies.